Posted in: BeautyBiz

Unilever Acquires Skin Care Brands: Murad, Dermalogica, Kate Somerville and REN

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UK-based conglomerate @Unilever, owner of world’s top cleansing brand @Dove, acquired @MuradSkincare@dermalogica@KateSomerville and @RENskincare to grow its prestige personal care portfolio. This expansion positions them as a key segment player yet the consolidation may only result in market share and not growth.

unilever.com/news/2015/Unilever-to-acquire-Murad-skincare-continues-to-grow-personal-care-prestige-portfolio.html

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At start of 2015, the company acquired P&G brands Camay and Zest

trefis.com/pg-unloads-camay-and-zest-brands-to-unilever/

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