Learn before you earn
T. Bernie teaches select online learning classes on beauty industry marketing skills developed from lectures formerly as an adjunct professor at the Fashion Institute of Technology in the Cosmetics and Fragrance Marketing undergraduate program as well as her graduate studies and more than 10 years of corporate trainings and blog monitoring of the business. It is an uncommon and unparalleled opportunity for exposure to the marketing aspects of the trade and to access expertise at a fraction of tuition cost or independent consultation fee, through the convenience of the web. Participants will relish this entree to beauty business standards, take away intriguing knowledge, and heighten interest in this fascinating, specialized field. You don’t have to be pursuing study or work in the cosmetics business, these classes are just as informative for the curious at heart.
Intro (30 minutes)
· #BeautyBiz Basics
· Marketing Fundamentals
· Promotion & Advertising Public Relations Social Media
· Digital Marketing & Social Media Marketing
· Alternative Marketing
Intermediate (1 hour)
· Place & Merchandising
Intensive* (1.5 hours)
· Product & Brand Development (titled How to Create a Cosmetics Line & Build a Beauty Brand)
*Classes available as one-on-one session, contact for availability.