Posted in: Beauty, BeautyBiz, Culture

Shea Moisture Ad Breaks Segregation in the Beauty Aisle

sheamoisturead

sheamoisturead

Kudos @SheaMoisture first ad #BREAKTHEWALLS brings to forefront the ‪#‎beautybiz‬ segregation of ethnic hair care products merchandised separately in the back, around the corner from the mainstream store aisle. Black women spend 80% more on beauty, indexing highest in hair care. The behind-the-scenes release via @Refinery29 allows for viral conversation. #‎dreamcultureequality‬

refinery29.com/shea-moisture-breaking-down-the-aisles-video

 

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